On September 22, 2025 in Hanoi, Stavian Distribution JSC (SDC) has officially introduced the new brand Piumie – Baby Towels & Accessories and signed partnership agreements with leading distributors in the Mom & Baby sector. The event marks a strategic milestone for SDC in expanding into the production and distribution of products for Mom & Baby.

As a trusted partner, SDC remains committed to our mission of delivering safe and high-quality products to Vietnamese consumers through a multi-industry, multi-channel, and sustainable distribution system. 2025 marks a turning point as the company officially expands into new product categories, including Mom & Baby.

Piumie – Baby Towels & Accessories brand was researched and developed by SDC, chosen as the first brand to be launched in this category. This name comes from the Italian word “Piuma” – “feather”, symbolizing softness, purity, and safety. Piumie products are developed with strict criteria: baby safety, eco-friendly materials, and certified quality, meeting the essential needs of Vietnamese families in child care.

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During the event, SDC signed cooperation agreements with reputable distributors, laying the foundation for Piumie to access nationwide retail networks and specialized distribution channels. Under the agreements, the parties will collaborate closely on product development, supply chain management, marketing, and technical support to ensure quality standards, timely delivery, and an optimized consumer experience.

Stavian Distribution signs a partnership with Uni Vietnam Mom & Baby Co., Ltd.

At the event, Mr. Nguyen Hoang Dong – General Director of SDC – shared the company’s vision: “The launch of Piumie and the signing of cooperation agreements with key partners in the Mom & Baby sector not only mark an important milestone for SDC but also demonstrates our long-term commitment to delivering safe and high-quality products to consumers through a sustainable distribution network. We highly value our partners’ capabilities and believe this cooperation will unlock long-term growth opportunities, enhance professionalism in Vietnam’s Mom & Baby sector, and deliver real value to consumers.”

These partnerships are expected to accelerate Piumie’s market entry and motivate SDC to further develop our Mom & Baby product ecosystem, thereby creating added value for both consumers and partners.